In a world where efficiency and responsiveness are essential to competitiveness, supply chain management is a key concern for companies. The increase in international trade and the interdependence of players has made these chains more complex, requiring seamless coordination and greater visibility of every element in motion.
Containers, essential to the transport of goods, play a crucial role in this system. However, managing them represents a major challenge for companies. The traceability of logistics containers, once considered a complex challenge, is now undergoing a veritable revolution thanks to the Internet of Things (IoT). By enabling real-time traceability and intelligent management of goods flows, RFID and IoT solutions promise to optimize supply chains.
Container losses, delivery delays and operational inefficiencies can lead to considerable costs, compromise business development and, consequently, affect customer satisfaction and company profitability. Companies not only need to know where their containers are at all times, but also need to ensure that they arrive at their final destination in good condition and on time. The ability to overcome these challenges is essential to maintain the competitiveness and efficiency of logistics operations.
Thanks to traceability solutions, companies can track and manage their logistics containers throughout their entire journey. Among these technologies, RFID stands out as one of the most effective. It works with RFID tags and readers, as well as a Cloud-based platform that provides real-time data on containers, turnover, downtime and inventory, among other things. Other technologies are also used, such as Bluetooth Low Energy (BLE) and cameras with artificial intelligence (AI) that can read standard QR Codes. BLE enables precise container tracking with minimal energy consumption, while AI-equipped QR Code cameras offer intelligent analysis of scanned data to improve stock management and detect anomalies.
This article explores the many facets of IoT integration in logistics container traceability. We will analyze how these innovative technologies can deliver significant benefits, from cost savings to efficiency gains, and how it contributes to a more agile and responsive supply chain. Discover how traceability can transform your logistics operations, giving you enhanced visibility and control over your assets.
Traceability issues for logistics containers and reusable packaging
Logistics container traceability enables the movement of containers through the various stages of the supply chain to be tracked in real time. This includes their current location, their movement history, and their status at each stage of the process. Traceability is essential for several reasons:
Safety & regulatory compliance
Various pieces of legislation and industry standards impose strict requirements to ensure that these containers are managed efficiently and securely throughout the supply chain.
The ISO 9001 standard for quality management systems places strong emphasis on traceability and process control, thus guaranteeing the quality of products and services[1]. ISO 22000, dedicated to food safety management systems, also includes traceability requirements for materials and equipment used in food production processes, which applies to logistics containers in indirect contact with foodstuffs[2]. In addition, Regulation (EU) No. 1169/2011 on the provision of food information to consumers imposes certain traceability requirements for packaging and containers used to transport food, ensuring clear information and traceability throughout the supply chain[3].
All this confirms that traceability of reusable logistics containers is a key element in meeting safety and compliance requirements. The above-mentioned standards and regulations play a crucial role in ensuring that containers are rigorously tracked, thereby minimizing risks, improving operational management and boosting the confidence of customers and business partners alike.
Loss and theft reduction
By tracking logistics containers in real time, companies can reduce the risk of loss and theft, contributing to better asset management. Loss and theft of logistics containers can represent significant costs for companies.
The ISO 28000 standard on security management systems for the supply chain aims to improve supply chain security, and includes traceability requirements for containers to reduce the risk of fraud and theft[4].
The implementation of real-time tracking systems, such as those based on RFID (Radio Frequency Identification), makes it possible to pinpoint the precise location of each container and alert managers to any unauthorized movement.
In the event of loss or theft, traceability also facilitates investigations by providing detailed data on the last movements and known location of missing containers. This enables faster recovery and reduces the cost of losses. For example, containers fitted with RFID chips can be automatically scanned at various points in the supply chain such as warehouses, loading bays, in transit, etc., creating a continuous record of their location.
If a container fails to reach its next scheduled scan point, an alert can be triggered immediately, enabling rapid intervention.
Logistics container traceability enables companies to better protect their assets, reduce costs and improve the overall efficiency of their supply chain.
Process optimization
Traceability helps optimize logistics flows by identifying bottlenecks and improving operational efficiency. By analyzing container tracking data, companies can identify friction points in the supply chain and make the necessary adjustments to improve the fluidity of operations. For example, by using a traceability solution, a company can reduce waiting times and increase the turnover rate of logistics containers, resulting in reduced storage costs and improved resource utilization.
Traceability also provides precise data on the number and condition of containers in circulation. By knowing exactly how many containers are available, where they are and what condition they are in, companies can plan their container requirements more effectively, reducing the risk of overstocking or shortages.
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In addition, traceability helps standardize container management procedures, reducing human error. Clearly defined, automated processes for tracking containers ensure that every step of the move is recorded, reducing the risk of oversights or mismanagement that could lead to loss. Traceability solutions can also integrate alerts and reminders for specific actions, such as returning containers to collection points, ensuring their regular rotation and availability.
Technologies used for traceability
The traceability of reusable logistics containers relies on IoT technologies that can accurately track every movement and status change of the containers in real time. Each technology offers specific advantages depending on needs and situations.
RFID (Radio Frequency Identification)
RFID technology uses radio waves to read information stored on a microchip embedded in a passive (battery-free) tag or label affixed to the logistical container, enabling rapid, contactless identification. This technology is particularly useful for rapid inventory and warehouse tracking, where containers can be scanned en masse with great efficiency.
An excellent example of the effectiveness of this technology is its integration by Gémo with our UBI Containers solution. Faced with the complex management of its Melay logistics center and deliveries to more than 400 stores, Gémo previously had no traceability system for its containers, particularly for those that were empty. This lack of visibility was making their logistics operations more difficult and less efficient.
Our solution enabled Gémo to implement a complete RFID-based traceability system, ensuring real-time tracking of all logistical containers between their platform in Melay and their stores. Thanks to the UBI Cloud platform, Gémo can now view this data in real time, connect to their existing WMS, and obtain key statistics such as turnover rates, downtime rates and inventory.
The use of RFID technology, combined with mobile terminals, has transformed Gémo's logistics fleet management. It enables their teams to track container movements in real time across their 400 stores, providing total visibility on the location of each carrier. This system has enabled Gémo to optimize its logistics flows and reduce associated costs.
Thanks to this optimization, Gémo was able to speed up the processing of its logistics flows and improve its operational efficiency, while benefiting from greater transparency over its stocks and logistics movements. Find out more about how Gémo optimizes its logistics with our solution.
BLE (Bluetooth Low Energy)
BLE is effective for short- and medium-range communication between containers and mobile devices or fixed beacons. It facilitates real-time tracking in complex environments such as multi-level warehouses or distribution centers. Its low energy consumption makes it a practical solution for applications requiring frequent interaction with containers.
Page Up, a subsidiary of Groupe UBI Solutions, in partnership with Samsung, has completely rethought the Ouest-France group's distribution tools and methods by implementing a traceability system based on BLE tags affixed directly to containers.
This innovative solution has enabled 3,500 daily rounds to be digitized. Every day, the software platform developed by Page Up provides real-time tracking of deliveries to the group's 400,000 subscribers.
The integration of BLE tags has greatly simplified the work of carriers, reduced errors and accelerated the feedback of information from the field. This has not only optimized operational efficiency in the field, but also enabled better data management, thereby strengthening customer relations.
Thanks to this solution, Ouest-France benefits from faster information processing and improved delivery management. This innovative solution is detailed in a video testimonial that illustrates its many benefits.
GPS (Global Positioning System)
GPS is used for precise location of containers on the move. GPS provides accurate positioning data, essential for tracking international shipments or container movements over long distances. With GPS, every move is accurately recorded, providing total visibility of the container's route.
A concrete example of the effectiveness of this technology is the use of our GPS-NB-IoT solution by a customer, a recognized leader in the manufacture and installation of professional joinery... To meet their traceability needs, “the company” adopted this solution to guarantee precise tracking of each trestle, on which windows and glass doors are transported, mainly destined for construction sites or points of sale.
To ensure this tracking, NB-IoT trackers are integrated into each frame, transmitting data in real time to our UBI Cloud platform. This solution enables the company to constantly visualize the exact location of each container, whether in transit or on site, improving the management of their logistics operations. The integration of GPS enables them to precisely track the trajectory of their trestles, guaranteeing optimized deliveries and better management of flows between their warehouses and their customers' worksites.
QR Code reading by AI camera
QR code reading using AI cameras involves using cameras equipped with artificial intelligence to scan and interpret QR codes with enhanced accuracy. Thanks to AI, these cameras can detect QR codes in a variety of conditions, such as unusual orientations or low-light environments, and correct distortions for real-time reading. This technology is particularly useful in applications requiring fast, reliable recognition, such as logistics.
For example, Eaux de Zilia has implemented a solution in its Corsican warehouses, deployed by UBI Solutions. A gantry with a motion sensor and AI cameras has been installed on the loading docks, automatically scanning each forklift and pallet of products. This ensures optimal stock management and detailed tracking of product traceability.
Discover the automated loading control at the expedition gate with AI camera through this video :
The technologies are integrated into advanced traceability solutions to improve container management and security. By combining these technologies, it is possible to track containers in different conditions and environments, ensuring optimized management and reduced loss and theft.
UBI Smart Container : a multi-technology traceability solution for a fluid supply chain
To meet these needs, UBI Solutions offers an innovative solution, UBI Smart Container. The solution combines RFID, LoRa, BLE and GPS technologies to offer a complete traceability solution, enabling optimized container management and seamless data integration, thus meeting modern safety and logistics efficiency requirements.
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The solution enables containers to be tracked and traced, and their precise location to be known at all times, enabling them to be monitored throughout the supply chain. Depending on the situation, the most appropriate technology will be used, guaranteeing optimal traceability.
The UBI Cloud SaaS application collects and analyzes this data, providing accurate reporting and key performance indicators (KPIs). Data can be integrated into specific systems such as WMS (Warehouse Management System) or ERP (Enterprise Resource Planning), ensuring seamless synchronization and efficient container management. What's more, UBI Smart Container enables supply chain partners to integrate all container movements into their own systems, improving transparency, collaboration and coordination within the supply chain.
Concrete benefits of logistics container traceability
The traceability of logistics containers is not simply a technological trend, but a strategic necessity that brings concrete, measurable benefits. Here's an overview of the main benefits of this innovation:
1. Optimizing inventory management of containers
Traceability provides real-time visibility on the location and status of logistics containers. Companies can track the movement of containers at every stage of the supply chain, thus reducing situations of overstocking or disruption of logistics containers.
According to Gartner's study (The Top 8 Supply Chain Technology Trends - Benchmark your investments against new data on the most important emerging technologies for supply chains), 38% of supply chain professionals observe a significant improvement thanks to data rationalization and process integration. This process improvement not only optimizes inventory management, but also reduces the costs associated with logistics containers management[5].
2. Reducing operating costs
Automating container tracking processes reduces the need for manual intervention and minimizes human error. Traceability also enables more precise management of transport routes, which can reduce the costs associated with delays and logistical inefficiencies.
3. Improved forecast accuracy
The data collected through traceability enables more accurate analysis of consumption trends and supply requirements. This information is essential for refining demand forecasts and optimizing stock levels.
4. Enhancing transparency and accountability
Consumers and business partners are increasingly demanding transparency on where products come from and how they are handled. The traceability of logistical containers enables companies to provide detailed, verifiable information on the journey of their products, boosting customer confidence and satisfaction. A survey carried out by IBM (2023) reveals that 70% of consumers are more inclined to buy from brands offering complete supply chain transparency.
By improving inventory management, security, cost reduction, forecast accuracy and transparency, companies can not only optimize their operations, but also strengthen their market position. Adopting traceability solutions is now a strategic choice for any company wishing to be efficient and remain competitive.
Success stories: companies that have optimized their logistics thanks to traceability
Gémo: traceability of fashion shipping containers
Gémo, an Eram Group fashion chain founded in 1991, is a French brand renowned for offering clothing, shoes and accessories at affordable prices. With over 400 stores across France and 3,700 employees, Gémo is committed to making fashion accessible to the whole family, offering varied, high-quality collections for men, women and children.
One of the main challenges faced by Gémo was the management of its Melay logistics center, which, with its large-scale operations, posed difficulties in terms of the traceability of logistics containers. Prior to the implementation of the RFID solution, the retailer was unable to effectively track containers and their movements, complicating inventory management and replenishment.
To overcome these challenges, Gémo adopted UBI Smart Container, a traceability solution based on RFID technology. This system enables real-time tracking of all logistics containers between the Melay platform and the various stores, providing complete visibility of product movements. Thanks to the UBI Cloud platform, Gémo can now connect this solution to its existing WMS and access precise statistics such as turnover rates, downtime rates and stock levels in real time.
The benefits of RFID technology are manifold. It has enabled a significant reduction in purchasing costs by improving the management of logistics assets. The increased traceability of containers and real-time visibility of their location has facilitated inventory management, enabling rapid and precise adjustments. The integration of this solution also led to lower retention rates, reduced losses and wastage, and a significant improvement in logistics productivity.
The implementation of RFID technology at Gémo has transformed its logistics operations, providing the retailer with an efficient solution to manage its extensive store network while optimizing processes and improving customer service.
Discover in this video how Gémo optimizes its supply chain thanks to RFID traceability to ensure the availability of its products in stores!👇
La Poste: container traceability
La Poste Group is a diversified French conglomerate best known for its postal services, including mail, parcel and express delivery. In addition to its traditional activities, the group operates in the banking and insurance sectors, as well as in telecommunica
tions via its cell phone service. The group includes several specialized subsidiaries, such as Viaposte.
La Poste, through its subsidiary Viaposte, manages the daily distribution of newspapers and magazines throughout France. To do this, it works with some 50 routers who handle the pre-addressing. Logistical exchanges between La Poste and these routers are carried out using expensive plastic bins, the annual loss of which represented a major financial problem. To remedy this situation, La Poste adopted an RFID traceability solution supplied by UBI Solutions. This solution enables the location of each bin to be tracked in real time, allowing unreturned bins to be invoiced and losses to be reduced.
Implementation of the RFID solution comprised several components: UHF tags, RFID mobile terminals, intelligent gantries, as well as UBI Manager middleware and the UBI Cloud platform. La Poste deployed the solution in two stages: firstly, by replacing the old mobile terminals with Android devices and configuring UBI Cloud for bin tracking; secondly, by installing smart RFID gantries on Viaposte's platforms and developing a maintenance solution for the bins.
The results of this initiative have been remarkable: a 75% reduction in bin losses, a 30% reduction in logistics stocks, and a 95% reduction in inventory times. In addition, the solution improved productivity by 15% during loading and unloading operations, enabling Viapost operators to concentrate on higher value-added tasks. Bin lifespan has also been extended, and the need for temporary workers significantly reduced. In three years, these improvements have generated savings of 2 million euros for La Poste.
The traceability of logistics containers and reusable packaging, powered by IoT technologies, represents a significant step forward in optimizing modern supply chains. By understanding the crucial issues involved in traceability, adopting the appropriate technologies and implementing solutions like UBI Smart Container, companies can not only improve the efficiency of their operations but also reduce costs and waste. The successes of companies that have already integrated these systems demonstrate the tangible and positive impact of traceability on logistics performance.
To take full advantage of these innovations and optimize your supply chain, it's essential to explore how these solutions can meet your specific needs. Don't miss the opportunity to improve the fluidity and transparency of your logistics operations. Contact us today to find out how we can help you implement traceability solutions tailored to your business and revolutionize your logistics processes with IoT.
[1] ISO 9001: ISO 9001:2015 - Quality management systems
[3] Règlement (UE) n° 1169/2011 https://eur-lex.europa.eu/legal-content/FR/TXT/PDF/?uri=CELEX:32011R1169&from=EN
[4] https://www.iso.org/fr/standard/79612.html
[5] Rapport de Gartner : The Top 8 Supply Chain Technology Trends - Benchmark your investments against emerging supply chain technologies
