The construction industry faces a constant challenge: protecting and efficiently managing its on-site resources. Between theft risks and scheduling constraints, visibility over equipment has become a major financial issue. Yet, the same question is asked on every job site on a daily basis: “Where is the machine?” But behind these few words, priorities differ depending on the profession.
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For the site manager, it is an organizational challenge: they need the right equipment, in the right place, at the right time. A machine that cannot be found or is out of service means a lost day and a disrupted schedule.
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For rental companies and fleet managers, it is an asset management issue. With hundreds of machines moving between branches and job sites, every lost or stolen unit represents an avoidable replacement and reduced margins.
In short, the invisibility of equipment creates a blind spot where one party loses time, the other loses assets, and both lose money.
The real cost of invisibility on construction sites
The figures for the industry are alarming:
🔷 The construction sector in France suffers approximately €1.5 billion in annual losses due to equipment theft.
🔷 96% of stolen machines are never recovered.
Beyond the direct financial loss, these incidents have a major impact on productivity, project timelines, and team peace of mind. Traceability is therefore no longer a convenience, but an essential lever for security and profitability. The remaining question is how to choose the right technology to protect your assets without breaking your budget.
Why choose BLE tags over a traditional GPS tracker?
When securing equipment, the first instinct is often to think of a “GPS tracker.” While GPS remains relevant for long-distance tracking of isolated vehicles, it quickly shows its limitations when it comes to managing a dense fleet: bulky devices, high power consumption, and high unit cost.
This is precisely where UBI Solutions’ BLE (Bluetooth Low Energy) technology changes the game. Compact, robust, and extremely energy-efficient, our tags are designed for real-time tracking of a large number of assets without heavy installation.
Compared to a conventional GPS tracker, UBI Solutions’ BLE tags are:
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10 times cheaper
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10 times smaller
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With equivalent battery life
This technological breakthrough makes it possible to equip an entire fleet, including small assets and “non-powered” equipment, whereas the cost of traditional GPS solutions would have forced restrictive choices, leaving part of your assets unprotected.
Continuous tracking, even indoors
This is one of BLE’s major strengths. Unlike GPS, which loses signal as soon as equipment moves indoors or under cover, BLE tags provide continuous location tracking indoors, outdoors, and in semi-open environments (warehouses, hangars, depots, covered construction sites).
For a fleet that constantly moves between storage areas and customer sites, this uninterrupted visibility is a major safeguard against loss.
UBI Trace: The turnkey solution to secure your equipment fleet
To precisely address these challenges, UBI Solutions has developed UBI Trace, a complete geolocation solution tailored to the demands of the construction industry. Far more than just tracking hardware, it is an ecosystem designed to eliminate blind spots.
The solution is based on a simple and powerful synergy:
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UBI Solutions’ BLE Tags:
Attached directly to your equipment (excavators, aerial work platforms, compactors), they autonomously transmit their location continuously and with a high level of security. -
The Connected Things IoT platform and application:
An intuitive cloud-based interface where all data from your BLE tags is instantly transformed into decision-support tools.
Managing your operations from the Connected Things platform
A tracker alone is not enough without the intelligence to leverage its data. Fully centralized on our Connected Things IoT platform, the UBI Trace solution provides your teams with a true command center:
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Real-time equipment tracking (indoor/outdoor).
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Customizable alerts (geofencing entry/exit, unauthorized movement, out-of-hours usage) to react immediately in the event of suspected theft.
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Preventive maintenance optimization based on actual usage data to extend machine lifespan.
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Tracker battery status monitoring to anticipate replacements and avoid service interruptions.
In addition, the platform natively integrates with your existing systems (ERP, business management tools), enabling you to digitize your processes without disrupting them.
Customer case: Batamat over 850 machines under control
The best proof of a solution’s effectiveness is real-world deployment. Batamat, a major player in the rental and sale of construction equipment in the Hauts-de-France region (Arras, Lille, Merville, Valenciennes), manages a fleet of over 850 machines. Distributing and securing such a volume across multiple branches and client job sites represented a daily logistical challenge.
To regain control of their assets, Batamat deployed UBI Trace.
The result? A centralized view of the entire fleet, the ability to locate every machine in one click, significantly improved peace of mind for teams, and proactive management to definitively reduce the risk of loss.
🎬 Watch their feedback in action:
What you gain in concrete terms
Adopting the solution delivers tangible benefits at every level of the organization:
For fleet managers & rental companies: protecting profitability and assets
🔷 Significant cost reduction: Avoid unnecessary replacement of stolen or misplaced equipment and preserve your margins.
🔷 Optimized turnover: Maximize equipment utilization rates across branches and reduce ad-hoc rentals.
🔷 Proactive maintenance: Anticipate servicing based on real usage data.
For site managers: staying operational
🔷 Productivity gains: One-click equipment location, preventing teams from wasting time searching for assets on site.
🔷 On-time delivery: Less downtime, ensuring projects start and finish as scheduled.
🔷 Enhanced security: Immediate alerts in case of suspicious movement on site.
And you, do you know where all your equipment is in real time?
Move from reactive management to proactive, controlled security. Discover how UBI Trace can transform your construction site operations today.
👉 Book a 30-minute personalized demo (and receive a precise estimate for securing your own fleet).
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